JD Sports Fashion (JD.)

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Share Price:
84.54p
Market Cap:
£4,057.23m
Change Today:
4.46p
Sector:
Retailers

JD Sports planning sale of Billionaire Boys Club streetwear brand licence - report

By Michele Maatouk

Date: Thursday 04 Jun 2026

LONDON (ShareCast) - (Sharecast News) - JD Sports Fashion is reportedly exploring a sale of the wholesale business which owns a licence to the Billionaire Boys Club streetwear brand founded by music star Pharrell Williams.
According to Sky News, the sportswear retailer is working with advisers at Interpath on a potential deal. Prospective acquirers of the BBC licence have been sounded out in recent weeks about a transaction, Sky sources said.

JD Sports Fashion bought A Number of Names (ANON), a wholesaler with the licence to the BBC brand in countries including the UK, Europe, the Middle East and Canada, in late 2020. Its commercial performance since then has been unclear, although one source described the brand as "non-core" to JD Sports.

Billionaire Boys Club was founded by musician Williams and Japanese designer Nigo in 2003. They were reported to have bought back full control of the brand's legal entity in 2016.

A spokesperson for JD Sports declined to comment.

At 123 BST, the shares were up 3.7% at 86.66p.

Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

 

JD. Market Data

Currency UK Pounds
Price 84.54p
Change Today 4.46p
52 Week High 104.55p
52 Week Low 65.28p
Volume 27,510,499
Shares Issued 4,799.19m
Market Cap £4,057.23m

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