JD Sports Fashion (JD.)

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Share Price:
84.54p
Market Cap:
£4,057.23m
Change Today:
4.46p
Sector:
Retailers

JD Sports to roll-out AI platform purchases in US market

By Benjamin Chiou

Date: Monday 12 Jan 2026

LONDON (ShareCast) - (Sharecast News) - Shares in JD Sports Fashion rose on Monday after the sportswear retailer announced it would be enabling customers to make one-click purchases on AI platforms including Copilot, Gemini and ChatGPT.
A global agreement with digital commerce tech firm Commertools will kick off in the US initially, with JD Sports partnering with Stripe to become the first retailer to roll out the payments platform's Agentic Commerce Suite (ACS).

Customers in the US - JD Group's largest market representing around 40% of global sales - will be able to find and purchase products from JD using the AI platforms as a 'one-stop-shop', the company said.

"As [large language models] become increasingly sophisticated and roll out new features to regions outside of the US, JD will be well positioned as one of the leaders in the field of agentic commerce," JD said in a statement.

The complete roll-off of equivalent platforms to JD's UK and European operations will happen later in 2026.

"This agreement places JD right at the forefront of AI commerce," said group chief executive Regis Schultz, who said the company is attempting to reach customers "wherever shopping decisions are happening".

"As AI becomes a real entry point for commerce, our partnership with commercetools and Stripe will allow customers using AI for searches to find and transact with JD quicker and easier, at the click of a button through those channels, without adding complexity to our operations," he said.

The stock was up 2.1% at 86p by 0839 GMT.

Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

 

JD. Market Data

Currency UK Pounds
Price 84.54p
Change Today 4.46p
52 Week High 104.55p
52 Week Low 65.28p
Volume 27,510,499
Shares Issued 4,799.19m
Market Cap £4,057.23m

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